What is the Grapevine post-purchase survey?
The Grapevine Shopify app is a post-purchase survey. It will only work after a purchase has been made on your Shopify store. The reason it is a post-purchase survey, is so that we can show order value attribution against each survey submitted by your customers.
Where and when will the survey appear?
When installed and set to enabled, the Grapevine survey widget will appear at the top of the order status page after a successful purchase.
The customisable survey will ask the customer to complete a single multiple-choice question.
Merchants frequently use the survey to ask customers how they heard about the store.
You can, however, ask any question you like within the widget. Here is how the Grapevine widget will appear on the order status page:
What question can I ask?
"How did you hear about us?" - is a very common question asked by many consumer-facing businesses. It helps them to understand where their customers are coming from. It's a simple question, but if the data received in answer to this question is used correctly, it can provide crucial insight when shaping marketing campaigns and allocating marketing spend.
Our Dashboard will display how many submissions you've received and how much revenue is attributed to each submission option:
How will this help me?
By knowing the sources of conversion, you are able to shape your future marketing campaigns to get maximum impact. If you have a lot of conversions coming from social media, this will tell you it’s a highly effective sales channel and you should continue to push activity and maybe even increase it.
Equally, if you're running a marketing campaign or spending money on a particular channel, you can cross-reference the spend with the true return.
Finally, this data will identify the poor performing channels and allows you to take appropriate action. This could be to focus more of your efforts and resources on improving that channel or to cut budgets and reallocate them to higher performing channels:
Why wouldn't I just use campaign tracking?
Campaign or source tracking is very hard these days due to the number of devices and methods a customer can find you. Sometimes a tracking code doesn't tell the whole story. For example, your customers could be seeing an advert on their phone from a social media page. But wait until they get home and search for you on their tablet or laptop. This would therefore be tracked as direct or organic search. But in reality, it was that social advert which brought the traffic. That customer would be able to tell you exactly how they found you and the channel can be correctly identified.
The Grapevine survey also provides you with one more opportunity to connect with your customers and ask them the question directly. The insight you get from your customers is always going to be better than tracking ID's and pixels.
Want a little GrapevineEXTRA?
Find out about the available features and settings in our paid GrapevineEXTRA plan and how theses features can be used to create further insight into your marketing spend.
Read more in our GrapevineEXTRA overview.
Can I send the survey as an email?
The survey can't be sent as an email, however, if you are on our EXTRA plan, you can use our survey reminders feature to include a message and link in your shipping confirmation email to those customers who did not fill in the survey on the order status page.
Read more about our survey reminders feature.
Can I prevent customers from filling in the survey more than once?
Yes,. we have a setting that can be enabled to ensure that customers only complete your survey once.
Read more about limiting the survey to one response per Customer.
Can I ask multiple questions?
The Grapevine post-purchase survey question is intended to be a quick and easy single survey question for your customers to answer quickly and then be on their way, so keeping the survey limited to a simple question should make it more likely for them to submit an answer.
For further FAQs please take a look at our FAQs section.
Need any help?
If you have any questions about Grapevine, or would like to request a feature to make your survey question more flexible, then please do get in touch.